VoyageLA.com Feature: LA’s Most Inspiring Stories

VoyageLA.com Feature: LA’s Most Inspiring Stories

Meet Lanna Borom of Belle Arte!

Screen Shot 2017-08-22 at 7.49.39 PM.png

Today we’d like to introduce you to Lanna Borom.

Lanna, please share your story with us. How did you get to where you are today?

1979: Chuck Borom, the owner and president, started by making frames in his own garage. He then decided to travel the world selling framed art. Starting with the letter A, the adventure began in Alaska, onto Australia, then Africa.

Cut to 1989: Never made it to B… instead Chuck decided to create Belle Arte. He settled down by opening his own factory in Los Angeles and by getting married to me.

Together we created a business that we love, providing quality framing services to local artists, designers, and neighbors of Los Angeles.

We love to work with people who make art and people who love art!

 

Belle Arte entrance

Belle Arte entrance

Cuba Dancers Mirrored framed and matted for Zoe Bios Creative 

Cuba Dancers Mirrored framed and matted for Zoe Bios Creative 

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?

Being in the art and framing business has definitely had its challenges. Originally, we were wholesalers only of framed art and mirrors. Then, after 2008, when the housing market crashed, no one wanted to buy art for their foreclosures.

That’s when we really opened our doors to our local photographers and artists, and to anyone who needed to frame art they had for a show, or individual pieces for their home. It was a win/win for everyone! We were able to offer better pricing as we are actually a factory and not a retail storefront.

By inviting everyone in, we could keep our employees busy and didn’t have to downsize. Also, we got to meet the most incredible artists and friends.

Thus, we are still in business today and can still offer volume pricing to designers for their projects as well as great service for everyone!

 

Belle Arte – what should we know? What do you guys do best? What sets you apart from the competition?

Our business concept is to be a go-to framing and mirror source for local artists and designers of Los Angeles and beyond. All of our prices are wholesale for any project, budget or high-end.

We’ve been in business for 30 years working with the design and hospitality industry, from local artist and galleries to national designers. With experience in doing rush jobs for galleries and art shows, we understand deadlines and we are willing to work with the unique demands of a project.

We understand that framing can be intimidating so we make it an enjoyable and creative experience.

 

Simon Birch and his stretched canvas paintings at the 14th Factory

Simon Birch and his stretched canvas paintings at the 14th Factory

Framed print by Simon Birch

Framed print by Simon Birch

 

 

What moment in your career do you look back most fondly on?

I have had many proud moments, but, my favorite recent one was framing an enormous canvas for Simon Birch’s 14th Factory’s opening! He is an amazing artist to work with and his pieces are stunning! -Chuck

I really felt proud when a designer asked me to come up with local art and a whole new fresh take on a hotel in Detroit. I had a blast and every image I chose was approved! I got all the artwork printed and framed and shipped out exactly when she needed it! – Lanna

 

See the original article:
http://voyagela.com/interview/meet-lanna-borom-belle-arte-lincoln-heights/
 

Framed Photography by Ryan Plett

Framed Photography by Ryan Plett

Framed Gallery Wall Art for Zoe Bios Creative

Framed Gallery Wall Art for Zoe Bios Creative

BOOST YOUR BOTTOM LINE WITH QUALITY ART IN THE WORKPLACE - Part Two: The Employee

Part two: The Employee

Art benefits employees too! Art in the workplace has definite benefits for employees as well. Studies have shown that art surrounding a company’s employees can definitely influence their mindset. Art can be inspiring, and an inspired employee can generate more new ideas, leading to new promotional campaigns.  New, vibrant and relevant campaigns can lead to more company growth.
For example, an area with refreshments such as coffee and tea or a lunchroom could be enhanced with art depicting delectable foods and beverages. Meeting rooms could have more business-oriented art in those spaces to help with setting the pace and atmosphere.

Art benefits employees too! Art in the workplace has definite benefits for employees as well. Studies have shown that art surrounding a company’s employees can definitely influence their mindset. Art can be inspiring, and an inspired employee can generate more new ideas, leading to new promotional campaigns.  New, vibrant and relevant campaigns can lead to more company growth.

Just looking at a work of art can unlock a person’s creativeness. Employees who are feeling energized and creative will emanate these qualities to coworkers and customers alike. It can make the difference between a lively, productive workforce and one that is slogging through the day with an eye on the clock.

There’s no doubt that art can have a direct effect on the atmosphere in the workplace.  Think of a painting of a couple holding hands by candlelight, or a photo of a beautiful woman in a silk robe looking out of a lace curtained window with a cup of tea in her hands. These images can enhance a certain restaurant’s desire to appeal to those customers who want the experience of fine dining where the lighting is low and romantic. On the other hand, a funeral parlor would probably want peaceful, calming, or religious art to help customers who are experiencing grief.

Another aspect of art in the workplace is that it can function to define spaces. Used as focal points in spaces where employees and/or clients gather, it can act as a clue as to what should be happening there. For example, an area with refreshments such as coffee and tea or a lunchroom could be enhanced with art depicting delectable foods and beverages. Meeting rooms could have more business-oriented art in those spaces to help with setting the pace and atmosphere. 

Keep in mind that if you are getting ready to build or renovate office space, at least plan for the possible placing of art in the future, even if you have no idea what form it will take right now. You can avoid costly mistakes later by thinking with the lighting being installed or the bracing that might be needed for heavy art works down the road.

Every company wants happy, on-purpose employees and clients who love being in their space. Do all of them a favor by boosting their morale and firing up their creativeness. Everyone wins with well-chosen, well-placed quality art in the office.

Boost Your Bottom Line with Quality Art in the Workplace

part one: the customer

Have you ever found yourself in a place of business where the space was dingy, the furniture shabby, and the “art” displayed was, well, horrible? Art on your office walls is more than mere decoration. It can actually accomplish a worthwhile purpose in your workplace. 

BOOST YOUR BOTTOM LINE WITH QUALITY ART IN  THE WORKPLACE

Let’s talk first about customers and clients who come to your office. The right art can do major lifting when it comes to your branding. Your brand is ­­­­­­­expressed through many different channels, including the atmosphere in your office, the name of your product, packaging, and even how your employees dress. Branding can also be bolstered through the art displayed in the workplace.

For example, if your company’s product promises clients peace of mind, then the art you display should convey the same throughout. If, on the other hand, your product is the latest and greatest technology, then your displayed art should reflect innovation, speed, and a sense of the future.


   "Art can reflect your company’s values, its reason for existing in the first place."
 

Perhaps your company provides health foods, and art that shows vibrant, healthy people the world over eating and smiling furthers that idea. A law office that specializes in family law could have art that expresses happy families, showing clients the firm’s ultimate purpose.

The right art in your office gives visual cues concerning the culture of your company. For example, if yours is an international business, art that depicts different ethnicities and customs could spark a greater global awareness in your customers.

Or maybe your company is headquartered in a city with well-known landmarks. Displaying art that features these landmarks reminds your clients and visitors of the status of your location. (Think Golden Gate Bridge, the Arch in St. Louis, or Times Square in New York City.)

BOOST YOUR BOTTOM LINE WITH QUALITY ART IN  THE WORKPLACE, Bright Colors Stimulate.

Don’t forget the impact of color as well. Bright colors stimulate, and darker, pastel or muted colors are calming. You may want to stimulate appetites by combining yellow and red colors. Art using colors that compliment the furniture throughout the office helps create a unifying effect.

Art can and does function on an emotional level too. A hospital that displays quality art of restful scenes or even abstracts with soothing colors and shapes would have a calming effect on patients and visitors.

Likewise, a business that thrives on fast, innovative ideas and an energetic workforce would bolster that notion using art that furnishes the feeling of fast moving objects and energies, or abstracts that impact with sharp lines and dynamic movement.

Quality art displayed in the workplace is a subtle yet definitive statement about the quality of your company. Let quality art in the workplace be a subtle signal to your clients and customers that yours is a quality company with an excellent product.

 

 

Framed Certificate for the City of LA Presented at Hollywood Event

Rush Picture Framing Services for Next Day Event - Tom Cruise and the Cast of The Mummy 2017 Hollywood & Highland Takeover Event

 

Need a framed certificate for Tom Cruise to present at an event? No problem! 

We framed this certificate in thirty minutes for our friend at Universal Studios on Friday to be given to the cast of The Mummy 2017 on Saturday for a press event in Hollywood on May 20th.

 

Sophia Boutella, Tom Cruise, Annabelle Wallis, Jake Johnson, & Director Alex Kurtzman pose with the City of Los Angeles cerfiticate.

Sophia Boutella, Tom Cruise, Annabelle Wallis, Jake Johnson, & Director Alex Kurtzman pose with the City of Los Angeles cerfiticate.

 

The Hollywood and Highland Takeover event celebrates "The Mummy Day" with a 75 foot sarcophagus movie replica erected under the Grauman's Chinese Theatre archway.

The cast poses for a picture holding the certificate for the city of Los Angeles that reads:

"On behalf of the City of Los Angeles and the 13th Council District, I would like to commemorate THE MUMMY Day 2017.  We welcome THE MUMMY stars Tom Cruise, Annabelle Wallis, Sofia Boutella and Jake Johnson—as well as director Alex Kurtzman and all of the fans gathered here today.  As we proudly reveal The Mummy’s sarcophagus—the largest single vertical structure ever assembled at the Hollywood and Highland gateway—we celebrate the launch of Universal Pictures’ thrilling twist on a timeless legend.  We welcome you all to one of the world’s most popular tourist destinations."

- frame #79211 !

Wanderlust 2017

Wanderlust 2017

We framed the photography for this upcoming wonderful auction benefit.

"Wanderlust: A Silent Auction Benefit" aims to show us how the world is a beautiful, complex and fragile place. This is often most apparent to us through the lens of the traveler. This year the proceeds will be going to Natural Resources Defense Council. NRDC works to safeguard the earth-its people, its plants and animals, and the natural systems on which all life depends-- using law and science to effect change.

Curated by Jessica Sample.

 

View Event Page

Framed in #1211 white

http://www.jessicasample.com/

This Months Featured Artist

Edvarda is a Norwegian artist living in Oslo and Los Angeles. Over the years, she has developed distinctive imagery inspired by film / photography, fashion and advertising, as well as art history and literature.

It is always such a pleasure to work with such talented artists. We enjoyed framing her beautiful pastel pieces.

The below framed pieces were featured at Art@TRAKTOR.

https://www.edvarda.com/

https://www.edvarda.com/

https://www.edvarda.com/

Belle Arte Featured on ClarkLiving.com

 

Thank you to Steve Clark for featuring us on your blog. We highly recommend him as a real estate agent and neighborhood guru. He's also an author of a great blog on guides of the neighborhoods and also whats up and coming in LA.

 
 

"Belle Arte is an unsuspecting paradise for artists, designers, and art collectors. I happened upon Belle Arte by accident one day after taking a few wrong turns in Lincoln Heights. I was welcomed in by co-owner Lanna Borom, who excitedly led me around the warehouse space that seemed to stretch on and on and house more and more treasures around each turn..."

Click here to see the article